Nova Pharma - Novoo Digital

Multiplatform advertising campaign for a health brand undergoing modernization.

When a video mandate becomes a four-part campaign.

Nova Pharma wanted to modernize its brand image through more human, lifestyle-oriented, and emotional advertising content – destined for digital television on Noovo, YouTube, and social media. The initial mandate: one video. The project's reality: four distinct capsules, four creative universes, four personas, a complete campaign.

This is the kind of project that truly tests a production studio.

Jouvances Concept - Noovo Digital TV 2025

The creative direction – premium lifestyle, inspired by Nike and Nespresso.

The creative ambition was clear from the start: a high-end advertising rendition, inspired by the fluidity of Nike campaigns and the cinematic elegance of Nespresso advertisements. Bright lighting, fluid camera movements, a sensory and immersive approach – each capsule had to feel premium without losing the human accessibility that is Nova Pharma's strength.

Greens supplements concept - Noovo Digital TV 2025

Four concepts. Four universes.

The Greens capsule literally dives into the product – a man prepares his shake, and the video transitions into an exploded universe of vegetables and fruits in immersive macro shots. The Gummies capsule follows a man through his entire day: vitamin D in the morning, Zen at the office, Dodo in the evening – a direct reference to the daily storytelling of Nespresso commercials. The Vegetable Protein capsule parallels two realities – a woman doing yoga, a man at CrossFit – to demonstrate that a single product can serve two completely different lifestyles. The Jouvence RTD capsule accompanies a woman through her beauty routine, her first sip of marine collagen, and the transition to a festive evening with friends.

Vegetable Protein Concept - Noovo Digital TV 2025

1.5 days. Four broadcast-ready capsules.

This is where DFuse's operational efficiency comes into play. Four distinct concepts, alternating lifestyle and studio management, extremely tight deadlines for TV delivery – all shot in a day and a half. Editing, professional color grading, audio mixing, sound design, and vertical adaptations for Meta, Instagram, and TikTok. Highly adaptable content, delivered quickly, without compromising on quality.

What this project demonstrates.

Nova Pharma now has a strategic content bank – TV, digital, social media – with a consistent and high-end visual identity. For DFuse, this mandate confirms a rare capability: designing, producing, and delivering a complete multiplatform advertising campaign within deadlines that most studios simply cannot meet.

Gummy Range Concept - Noovo Digital TV 2025