Oktoberfest - Marketing, HR & Promotion
Covering a festival is easy. Making it perform in real-time is another story.
Repentigny's Oktoberfest is one of Quebec's most significant microbrewery events. Three days of festivities at Parc de l'Île-Lebel, dozens of artisan exhibitors, shows, thousands of visitors, and an atmosphere that few regional events manage to match. DFuse collaborates with Cellules, the event organizing company behind the festival.
Our distinguishing angle: an on-site editing station.
Most production teams cover an event and deliver the content afterwards. We deployed a different setup: on-site photographer, on-site videographer, and a real-time operational editing station. The result: daily recaps edited and delivered the same day, while the festival was still in full swing. Content that generates live FOMO, encourages indecisive attendees to buy their tickets for the next day, and brings the event to life for those who aren't there yet.
This is an event production infrastructure that few studios in Quebec can deploy.
A multi-deliverable mandate of real complexity.
Beyond the daily recap, the mandate covered all of the event's visual needs. The official aftermovie, intended for the website banner and promotion of the following edition. A large quantity of short clips for social media and organic content. Complete photography of all artisans, exhibitors, and restaurateurs present. Corporate photo coverage of all sponsors, Loto-Québec, Desjardins, Erdinger, Dieu du Ciel, and several others. And finally, HR video and photo content for recruiting volunteers in the years to come.
A shot list. Coordination. Zero improvisation.
Working with Cellules for five years means we understand their needs even before they express them. For each edition, a photo and video shot list is prepared in advance to ensure that all visuals necessary for the following year's promotion are captured, even in an environment as dynamic and unpredictable as an outdoor festival.
What this mandate demonstrates.
DFuse is not a team you call to film an event. We are an event production partner capable of coordinating multiple operators, delivering content in real-time, and simultaneously covering the marketing, institutional, and HR needs of a festival of this magnitude. Five years. The same trust. The same standards.
The team behind the festival.
Yoan Sun Dubord, creative filmmaker, brought a cinematic vision that goes beyond traditional coverage — immersive POV shots, day-to-night transitions, sequences that stand out and truly convey the soul of the festival. He gives the content its distinctive character.
Pierre Bouvier, experienced cameraman, ensured on-site rigor — framing every shot requested by the marketing team with precision, to guarantee that all corporate and promotional deliverables were covered without exception. The safety net of the entire operation.
Francis Menezes Thibault, in his first major event coverage, delivered quality photo content on the event's signature experiences — the OktoDates, photo concepts with beer, the more intimate moments that only someone fully present can capture. A rising photographer who proved his worth in a single weekend.
Christopher Beaine, professional photographer, ensured complete coverage of the event — from the corporate aspect to sponsors and the very essence of the festival. The advertising visuals delivered to the marketing team bear his signature: precise, strong, immediately usable.
Loïc Séguin, video editor assigned to the mobile station, demonstrated unparalleled rigor and efficiency. All daily recaps were edited and delivered the same evening — before midnight. Without exception. The official aftermovie for the following weeks maintains the same standard: quality content, delivered quickly, without sacrificing the final render.
Sébastien Champagne, coordinator and creative director, ensured the team's complete workflow — the connection between Cellules' marketing expectations and the creative vision on the ground. The chemistry between a production team and a client cannot be improvised either.
